March Madness - After Affects

Created at the beginning of March and the college basketball season tournaments, the March Madness project incorporates the lessons learned from the dancing can project and focuses on adding additional affects and lots of animation into the project. Zooms, fire affects and lots of animated images were placed to meet the requirement and to create the most visually stimulating product possible. Text animations were added to place emphasis without overwhelming the eyes. Zooming effects were placed on several specific moments and were also combined with props that were placed to fit the dialogue throughout the advert.